A new survival guide to help people cope with increasing stupidity in the world caused by the pressures of modern life has been launched through the Flexible Thinking Forum’s Stupid Aid campaign.

Overcoming Stupidity

With examples ranging from the causes of the global credit crunch to personal experiences, when you are told ‘the Computer says ‘No’ or ‘It’s ‘health and safety’ or ‘data protection’, the new survival manual, provides practical tools, tips, ideas and inspiration of what to do when you are faced with examples of bureaucracy gone mad, daft decisions, or inflexible ‘jobsworths’.

The new guide, written by leading creativity expert Andy Green, highlights how, in spite of massive technological advances to make us act ‘smarter’, the opposite seems to happen.

Commenting on his new book Andy said: ”Stupid Aid has a serious message - we want people get in control of their world to fight back against stupidity, or not feel so helpless whenever they come across it. We hope it will not be a losing battle”.

He added: “Stupidity is not about intelligence – it’s about the flexibility of your thinking. Inflexible thinking leads to stupidity, flexible thinking is the key to creativity. Everyone should be comfortable with their own stupidity – we all make mistakes every day based on inadequate information. We all however, should avoid 5 star stupidity, repeating any earlier stupid acts, and should challenge ‘compound stupidity’ wherever we witness it.”

The Stupid Aid campaign was launched in 2007.