Effective Personal Communication Skills for Public Relations
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated.
In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
REVIEWS:
“Offers a wealth of practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding.”
BPRA, Association of Public Relations Agencies in Switzerland
“Clear, accessible and not patronising, Green’s book brings back the attention of the PR professional to the first object of his job: ‘people’ and it can also be useful for readers outside the PR sector.”
Italian Institute of PR
“Offers ideas for modern marketing and personal communications on topics such as branding and networking.”
Huddersfield Daily Examiner
“Offers ideas of modern marketing and personal communications on topics such as branding and networking.”
Kirklees Business News
“Practitioners should welcome what is, in effect, two books for the price of one: a guide to word of mouth marketing and a guide to professional networking.”
CONTENTS INCLUDE:
- Your inner brand.
- You, the communications.
- Creating memes.
- No meme is an island the power of context.
- Your connectivity.
- The medium is the message.
- Triggering your message – memes with bullets.
- Word of mouth communications.
- Word of click e-communications.
- Networking.
- Bringing it all together. Appendix 20 top tips from other communicators.
