Creativity in Public Relations
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved.
Creativity in Public Relations seeks to address this situation and explores:
- the five ‘Is’ of the creative process;
- techniques for stimulating ideas;
- brainstorming;
- evaluating ideas;
- obstacles to creativity;
- the creative individual;
- the creative organization.
There are practical examples and research carried out by those in the PR industry who are regarded by their peers as ‘creative’. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five ‘Is’ of the creative process: information, incubation, illumination, integration and illustration.
By clearly establishing a definition of ‘creativity’, this third edition will help PR practitioners and general readers to get ‘under the skin’ of the creative process and use it to greater effect in their work.
BOOK DETAILS:
Paperback, 256 Pages, Dimensions 234 x 153 MM Language English.
CONTENTS INCLUDE:
- A definition of ‘creativity’
- Creativity: some myths debunked
- How you think in ‘boxes’
- The creative process
- Green Light thinking: creative techniques
- Green Light thinking: brainstorming
- Creativity – the consultation tool
- Red Light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The ‘creative diamond’
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies
- The future of creativity
- Award ceremony
- Interested in finding out more?
